ST. LOUIS (KMOX) – There’s good news and bad news for parents in this latest study on food advertisements targeting kids.

The number of ads has declined — that’s the good news.

The bad news: Children still see an average of 10 or more food-related ads per day, and most are for unhealthy items, including fast food, sugary or salty snacks, candy and sweetened drinks.

This is all despite a voluntary industry initiative launched in 2007, where major food and beverage companies agreed to reduce unhealthy product advertising to children ages 12 and younger.

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