ST. LOUIS (KMOX) – Could “millennials” hold the key to saving the real Christmas tree industry?

Less than twenty-percent of America’s 95 million households have fresh pines and firs in their homes, according to a survey commissioned by the American Christmas Tree Association.

Real trees were popular from the 1940’s through the 1980’s when artificial ones began to make their presence felt in a big way.

Bloomberg reports tree growers are seeking to capitalize on the milennial generation as children are born to them.

They’re hoping a sense of environmental awareness and support for regional economies can lure millennials their way for a family Christmas tree, despite prices for real trees being up slightly over previous years.

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