Each year, the world’s most renowned, talented designers unveil their spring fashion lines for all the world to see in Paris, Milan, New York and LA. Though St. Louis may not host one of these chic, celebrity-laden events, many of our area’s boutique owners and retail buyers are in attendance so that they can share the fashion world’s latest trends with their local customers back home. And St. Louis certainly has its fair share of serious fashionistas who make it their business to stay on trend with the most current styles. Here are the 2013 top spring fashion tips from St. Louis fashionistas.
Laurie Solet – Clayton
The Boulevard Across from the Galleria
#18 The Boulevard
Richmond Heights, MO 63117
First and foremost, spring is all about bold, beautiful colors. Local boutique owner Laurie Solet says, “there is nothing pale about spring.” After attending fashion week in both LA and New York, Solet noticed that not only did bright colors stand out on the runway, but blue and green hues in particular. Solet states that “ocean colors like turquoise, aquamarine and teal were very prevalent…water colors that remind us of the sea.” Other trends that were definitely present included luxe leather, pop floral blends, stripes, lace and chiffon. She also saw a lot of Chambray and denim tops with hints of Western as well as “pop floral impressionist blends,” likening many of the colors and prints to Monet paintings, only a bit brighter. One standout designer Solet highly recommends is Amanda Uprichard, whose beautiful silk tops and dresses can be found at her store. Additionally, Bermuda shorts are back and back in a big way. It’s a throwback look, but these bottoms were definitely something Solet saw all over the runway. Short suits were everywhere too, as well as sheer panels. Also, amid all the bright colors, black and white pieces still stood out as a reemerging, popular trend. Stop by either of Laurie Solet’s convenient locations and check out what’s at the heart of spring fashions at this fabulous local boutique.
110 E. Jefferson Ave.
St. Louis, MO 63122
Carolyn Burghoff and Beth Morris, owners of Paperdolls Boutique, recently returned from buying trips in both New York and LA so that they could offer their discriminating clientele the very best of what’s trending in 2013. Berghoff states that “floral graphics, beautiful lace and sheer fabrics, peplums and lurex will be big this upcoming season. It’s all about creating ultra feminine silhouettes for the St. Louis woman.” Aside from bold, punchy florals and the flared peplums as a seasonal accoutrement, peek-a-boo pieces, lace patterns and sheer tops were seen everywhere. Berghoff also says, “layering, cute girly pieces with cut-out detail will be featured at both paperdolls locations.” Additionally, big, bold and uncomplicated stripes were all over the runways, which Berghoff maintains is “a great thing because you can wear this trend all season long.” She noted that this was all the talk at Marc Jacobs and Diane VonFurtstenburg. Finally, Paperdolls will be carrying the cream contrast dress, as it’s a perfect example of what Berghoff calls “the very popular contrast detailing trend” which was seen all over fashion week. She continues, “it’s all about getting back to basics. Every St. Louis fashionista will be sporting this look. Simple and classic. Nothing describes a St. Louis girl better than that.”
387 N. Euclid Ave.
St. Louis, MO 63108
St. Louis fashionistas know that Mary Jane’s is definitely a must-see boutique when shopping for the most current trends. Located in the heart of the Central West End, it is one of the hottest spots featuring women’s clothing, shoes and accessories. Lori Harris, fashion expert and owner of Mary Jane’s, says some of the trends we can expect are “neutrals and pales but also khakis and accents of grey and blues, with a romantic and flowy feel.” Harris also reports that trenchcoats will be big and in an array of colors, mentioning a Tart trench that will be available in a mint green. She also sees Maxi dresses still trending, as well as the military look, citing cargo shorts in camo prints by Gstar as an example. According to Harris, denim will still be popular, and she also mentions the blue and teal watercolor prints, bermuda shorts, stripes and lightweight leather dresses and skirts that seem to have dominated many of the 2013 runway shows. Harris also notes that shoes will be focused on wedges, peep-toes and captoes featured in both pumps and flats.
KayOss Showroom (by appt only)
Besides being the home to many chic boutiques, St. Louis also has some extremely talented, local designers who make and sell their own on-trend clothes right here in town. One such designer is Amy Johnson, whose beautiful and distinct clothing line, KayOss, features a diverse collection of skirts, tops, dresses and more which are sold in her showroom, online and in many St. Louis-area boutiques. Johnson also sees a lot of color popping up in 2013 and will be incorporating many of these vivid color trends into her own designs. She sees vibrant emeralds, Monaco and dust blues as well as African violet, nectarine and lemon. Johnson says, “KayOss will be very color and feeling focused to create balance. For spring, expect lots of lightweight rayon jersey and silk prints that move well and create a feminine and interesting vibe. Get ready for some free flowing fun!”Related: Top Places For Teeth Whitening In The St. Louis Area