Choosing new glasses is a daunting task for most of us. After all, our new frames will become part of the face we show the world; they will help people form first impressions about who we are. Luckily, eyeglass boutiques know this, and the best ones offer a fresh, exciting collection of frames and friendly staff to help you choose your new look. Here are some of St. Louis’s favorite places to buy designer frames.
The Eye Bar
401 N. Euclid Ave.
St. Louis, MO 63108
(314) 367-1848

Belly up to The Eye Bar and enjoy a tasty beverage while a friendly staff member helps you select the perfect frames. This is like personal shopping for eyeglasses; tell them what you like and you’ll get a selection of frames to try, based on the stylist’s intimate knowledge of trends, brands, and frames that flatter your face shape. Brands at The Eye Bar include Salt Optics, Face A’ Face, Oliver Peoples, Anne Et Valentin, and Sama Eyewear. Eye exams are also available. The Eye Bar makes digital progressive lenses and contact lenses as well as single vision lenses.

745 N. New Ballas Road
St. Louis, MO 63141
(314) 567-7423

If you want your glasses to be completely unique, this is the place for you. Eyewearhaus in Creve Coeur specializes in unique designs that you won’t find in chain stores around the city. They take a lot of pride in providing fresh styles that define their customers’ individual styles and personalities. The styles here are modern and the collection is eclectic, including brands like Oliver Peoples, LA Eyeworks, Kirk Originals, OGI Eyewear, and Porsche Design. Eyehaus also handles eye exams and contact lenses.

Eye Roc Eyewear
28 Maryland Plaza
St. Louis, MO
(314) 361-9900

This spiffy boutique in the Central West End offers eye exams and frames in a variety of styles. Generally, the selection is a good compromise between price and quality, with fewer prestigious designer names than some of the other eyewear boutiques, but a wide selection of fresh, modern styles. Be sure to check the store’s website for specials, including Groupons, Living Social deals, and holiday specials.

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Mulqueeny Eye Centers
612 N. New Ballas Road
St. Louis, MO 63141
(314) 542-3600

If you like your frame-shopping experience to happen in a serious medical environment, this is the perfect location for you. Dr. Mulqueeny is an optometrist with a very loyal following in Creve Coeur. He was voted Optometrist of the Year in 2014 by the St. Louis Optometric Society, and conducts trainings all over the world. His St. Louis-based eye centers offer a full range of eye exams and procedures, including laser vision correction, cataract surgery, and multi-focal lens implants. But you can get a full range of designer frames here as well, including designers like Anne Klein, Dior, BCBG Maxazria, Fendi, Versace, and more.

Erker’s Fine Eyewear
9717 Clayton Road
St. Louis, MO 63124
(314) 997-0002

Of course, if you’re looking for an upscale designer shopping experience in St. Louis, you can’t go wrong by heading to Ladue (although Erker’s also has a Frontenac location, if you prefer). The shop has been family owned since 1879, making them the oldest family-owned optical company in the U.S. They stock over 6,000 frames, specializing in state-of-the-art and luxury brands like Fred, Vanni, Matttew,  Shambala Eyewear, and Monoqool. Erker’s can schedule an eye exam and fill your contact lens prescription as well.

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Lauren Haas is a nomadic freelance writer who travels the world, using St. Louis as her base. Visit her blog at