ST.LOUIS, Mo. (KMOX) – Its music to most guys ears, don’t shave and drink a beer.

That’s the concept behind a new Anheuser-Busch ad campaign called, “Grow one. Save a million.”

Men can stop shaving ahead of June 5th’s world environment day. The idea is to save water. According to the campaign, every time you skip a shave, you save about five gallons of water.

In addition, AB will donate $150,000 dollars to “River Network” to support watershed conservation projects in the company’s brewery cities.

To support Budweiser’s efforts “Like” them on facebook.

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