Study: St. Louisans Prefer American Made Cars

Brian Kelly

ST. LOUIS (KMOX)-Even though the region’s lost two of its big three auto plants, St. Louisans still like their American made cars.

That’s according to a new survey conducted by which looked at the makes of cars people in the 50 largest US cities looked for over the last six months

 CarGurus founder Langley Steinert says St. Louis finished right behind Detroit and ahead of Cleveland, in the number of people looking for American models, “Detroit and St. Louis had about 67% of car shopping behavior focused on American  brands. The corollary was the west coast and the east coast, specifically actually the west coast,  had the lowest percentage of brand affinity for US, domestic brands.”

Steinert says in Los Angeles only 27% of car shoppers expressed a preference for American made vehicles.

Steinert has a theory as to why more people in Michigan, Missouri and Ohio seek out American made cars, “It might have something to do with manufacturing concentration. We looked at the percentage of concentration for manufacturing jobs and they actually tend to lie in the cities that have the highest concentration of brand affinity.”

Copyright KMOX Radio


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