ST. LOUIS–(KMOX)–Don’t look for the clydesdales to come clopping down the street, pulling the Anheuser-Busch beer wagon at this year’s Rose Parade in Pasadena, California.
Breaking a tradition going back to 1953, the clydesdales won’t attend this year’s parade. The New York Times reports the brewer decided to quit the parade to concentrate on sponsorships that target “a higher concentration of beer drinkers.”
Reporter Bill Spain with Marketwatch says it’s another sign of changing corporate culture at the brewery, following the buyout by Inbev.
“Carlos Brito, the CEO, has repeatedly asserted that they’ll keep the clydesdales over the last three years,” Spain said, “So, I don’t think just from a PR perspective that they’re ever going to get rid of them entirely. Although, we may be seeing less and less of them.”