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Diocese Launches TV Ads to Lure Lapsed Catholics Back to Mass

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ST. LOUIS, Mo. (KMOX) – The St. Louis Archdiocese plans to use television commercials and billboards to draw lapsed churchgoers back to Mass.

At a news conference Friday Archbishop Robert Carlson outlined the local campaign which will coincide with a similar national campaign, called Catholics Come Home.

Viewers within the 11 counties of the Archdiocese will start to see commercials on every major network starting next week thru January 22nd. Other dioceses around the country already have run ads featuring Catholics talking about why they returned to the church.

Through this campaign, the St. Louis Archdiocese is expecting an average of 50-thousand people to return to the Catholic Church here, a ten percent increase.

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