ST. LOUIS (KMOX) – He just couldn’t let the beer brewing tradition in the Busch family die.
Billy Busch, the Son of August Busch Junior, is brewing “Kraftig” (Pronounced Kref‘-tig) and “Kraftig Light.” Currently it is distributed in the St. Louis area but is made only in Wisconsin. He says that is about to change. The word Kraftig is German for “powerful.” said Busch.
“As soon as we get enough sales behind us to be able to build a brewery we are going to build one in Downtown St. Louis. All I can ask is hopefully for the support of the St. Louis beer drinker.” said Busch.
He calls Kraftig a mainstream beer, as opposed to a craft beer. He explains a mainstream beer has only basic ingredients: barley, hops, yeast and water. Kraftig is a classic German Lager.
Billy Busch, who doesn’t allow InBev/Anheuser Busch products in his home, told KMOX’s Mark Reardon he learned about building relationships and passion for the brand while growing up on Grant’s Farm.
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