A-B Brings Chicago Beer to National Stage
ST. LOUIS (KMOX) – For Cubs fans, Old Style has always been the brew of choice but another Chicago favorite will soon be rolled out nationally.
It was with $38.8 million that Anheuser-Busch InBev purchased Goose Island early last year and A-B says it’s now ready to distribute the craft beer nationwide.
By late fall, Goose Island is expected to be on shelves in 25 states, a reach few craft beers can boast of.
However, according to the Chicago Tribune, Goose Island will be manufactured at Anheuser-Busch’s Fort Collins, Colo. and Baldwinsville, N.Y. plants, not in St. Louis.
Craft beer has seen a boon in recent years, leading to a surge in corporate ownership of the once-local brews. But whether or not craft beers can succeed on a national stage remains to be seen.
“I don’t think any storytelling happens instantly,” Julia Hertz, spokeswoman for the Boulder, Colo.-based Brewers Association told the Chicago Tribune. “It takes months and years and many pints to express that story nationally. The proof will be in the sell-through and the staying power.”