DES PERES, Mo. (KMOX) – A new LEGO store is coming to West County Center in Des Peres.
“Our store at West County Center will enhance our consumers’ overall LEGO brand experience through product variety, store design and regular hands-on family events,” says Skip Kodak, vice president, LEGO Group. “Children and families will be able to experience first-hand and hands-on the creativity and imagination that goes into LEGO building and be inspired by the over 4 million LEGO bricks that are in the store at any given time.”
LEGO stores feature an assortment of product covering nearly every square inch of space and each store features three key design components. The “Pick-A-Brick Wall”, by far the most popular store feature, offers the option to hand pick and purchase specific LEGO bricks and elements in a variety of colors and shapes in bulk. The “Living Room” is an interactive play area prominently positioned in the center of the store, giving consumers a chance to get “hands-on, minds-on” with LEGO products. Finally, a “Brand Ribbon” runs the circumference of the store, featuring LEGO® model displays, company history and fun facts to entertain guests.
Guests will find a full selection of LEGO products and branded merchandise for children ages 2 and up, including DUPLO® sets, exciting themes such as NINJAGO and CITY and popular licensed items such as LEGO Star Wars and LEGO Super Heroes.
The new LEGO stores set to open next May.
There are 68 LEGO Stores across the country, including flagship locations at the Mall of America in Bloomington, Minnesota and in the DOWNTOWN DISNEY areas in Orlando, Florida and Anaheim, California.