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Long Weekend Brings Bigger Box Office Bucks

Harry Hamm
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The five-day holiday weekend gave all films a broader base of income opportunity over the Washington’s Birthday celebration. No film benefited more than “A Good Day To Die Hard” which survived poor reviews and lived up to expectations for its opening, although the film is not predicted to have legs at the box office. For it’s first five days in release, “A Good Day To Die Hard” took in $29.3 million. In international markets, it did even better taking in $61.5 million dollars in 61 foreign markets. Now you know why Bruce Willis likes to get a cut of the box office receipts for doing certain movies.

identity2 Long Weekend Brings Bigger Box Office Bucks

“Identity Thief” was a close second, taking in a respectable $28 million in its second week, down only 19% from its opening weekend. For two weeks, “Identity Thief” has sold a hefty $75.3 million, proving Melissa McCarthy is a bona fide talent who can open a film.

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The latest adaptation of a Nicholas Sparks novel, “Safe Haven,” came in third place with a respectable $25.2 million.

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The animated movie “Escape From Planet Earth 3-D” was fourth with $21.1 million.

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The off-beat zombie film, “Warm Bodies,” came in fifth with $10.3 million. It seems to be holding up well after three weeks in release, down only 10% from last week’s numbers. The new film “Beautiful Creatures” came in a disappointing sixth place with $8.9 million. For all the statistics on last weekend’s movie box office sales, click on the link below.

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The ever popular Dwayne Johnson stars in the action film, “Snitch,” which opens February 28. His co-star is Susan Sarandon.

http://www.boxoffice.com/statistics/bo_numbers/studio_extended_estimate/2013-02-17

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