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X Prize Offers 50M for Alzheimer’s Cure

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Chairman and CEO Dr. Paul E. Jacobs of Qualcomm delivers a keynote address looking on at the 2012 International Consumer Electronics Show at The Venetian on January 10, 2012 in Las Vegas, Nevada. (Kevork Djansezian/Getty Images)

Chairman and CEO Dr. Paul E. Jacobs of Qualcomm delivers a keynote address looking on at the 2012 International Consumer Electronics Show at The Venetian on January 10, 2012 in Las Vegas, Nevada. (Kevork Djansezian/Getty Images)

CBS St. Louis (con't)

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ST. LOUIS, Mo. (KMOX) – In 2004, The X Prize Foundation awarded ten million dollars for the first privately built manned spacecraft launched into space twice in two weeks.

Now, the X Prize is creating a new Alzheimer’s X Prize to inspire researchers and increase interest in stopping the disease. The winner will receive a 50 million dollar prize from the foundation.

The new X Prize was proposed by Washington University neurosurgeon Dr. Eric Leuthardt and preventive medicine expert Dean Ornish. Leuthardt says in a few decades, many in the baby boomer generation would be facing a fifty/fifty chance of developing Alzheimer’s.

“Which is a rather scary statistic, because obviously everyone treasures and values their own identify, mind, and memories,” said Dr. Leuthardt.

The details of what qualifies as a cure for Alzheimer’s is still being fine tuned, but Leuthardt says he thinks it will be something like coming up with a way to improve a patient’s cognitive thinking by 25 percent — one year after diagnosis with the disease.

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