MAPLEWOOD, Mo. (KMOX) – There’s the gooey butter done, the Mexican chocolate done and the pizza done, just to name a few.
A year ago, Corey Smale was a guy with a dream to make really weird doughnuts.
Now, Strange Donuts is a sensation, with tie-dye apparel, a video game and countless late-night Instagrams from loyal customers.
“We’re really, really passionate—undeniably passionate—and kind of almost crazy about what we do,” Smale, a co-founder, says. “I think the business, work, fun, and pleasure of all this just melds into one.”
After consistent late-night lines in Maplewood, the red-hot brand is expanding—not once, but twice. The donut shop will soon open locations in Columbia, Missouri and Kirkwood.
The original location opened only because Smale got people to donate $12,000 online to make it happen.
“They like that story,” Smale says. “People want to be supporting people who are passionate about what they’re doing right now. I think that we’ve been a catalyst for a lot of things and I think that does stem from passion and creativity. We’re almost relentless about this pursuit right now.”
And now, Smale is returning the favor. He tells KMOX News he’s been able to donate $10,000 to charity for kids since opening, and he and his wife are starting a charity this fall.
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